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Bad Research is a design practice working across graphic design, creative direction and fashion. With over 20 years of experience bringing brands to life, we’ve worked from the ground up on independent fashion labels as well as alongside established teams in both fashion and tech. Our work ranges from defining creative direction and visual identity to delivering considered graphic design, simple motion and digital assets. We’re comfortable operating at any scale - whether shaping a brand world or providing focused, high-quality design support - always grounded in clear thinking, practical execution and long-term value.