BLOOD BROTHER >

The creative direction behind Bad Research is informed by the founding and creative leadership of Blood Brother, an internationally recognised contemporary fashion brand. The work spanned every aspect of building and running the label, from design and production to campaigns, retail strategy and cultural programming. Blood Brother showcased at London Fashion Week, was featured in Vogue, GQ and Hypebeast, and was stocked globally by retailers including Selfridges, Harrods, Liberty, Harvey Nichols, Bloomingdale’s, Barneys and Holt Renfrew.